Why run a creator-led program?

In short, it works! With growing distrust amongst legacy media and a shift to online viewership, creator-led messaging reaches supporters, builds trust, and, most importantly, generates results.

But not all campaigns are the same. We don't treat brand awareness campaigns the same as acquisition. Every program is tailored to the organization's specific goals, featuring a mix of creator content, our in-house petition platform, and in-depth data analysis.

How do we ensure that creators’ posts align with our organization's values?

This is what Good Influence is here to help with! Our team scours the internet, vetting, sourcing, and identifying the best content creators to drive the impact of social causes and campaigns. We personally onboard creators to our network and build direct relationships to ensure we can do our best work with them, creating content that feels authentic and approachable.

We work closely with your team to identify key messaging points, establish brand guidelines, and build guardrails, along with a comprehensive briefing for all creators. 

Ok, you've convinced me, but how do creator programs work with our other digital channels?

We all know the best programs don't operate in a silo, so neither should your creator programs! Once the supporters we generate are part of your ecosystem, they become an integral part of your ongoing email, SMS, paid, and organizing strategies. 

Our clients, including large climate and global response organizations, have found that over 90% of creator-generated supporters remain engaged in the long term (12- 24+ months).

How do I use content creators for acquisition?

Our bespoke petition platform ensures social media users see the messages that resonate with them. Here’s how it works

• Creators share content true to their voice and audience

• Petition signers are part of one workflow from petition to your message, to maximize impact

• With that, Good Influence's trusted messengers reach activists who are looking to be connected to the causes they care about

We've seen nonprofits and organizations achieve 2.1x more actions at almost half the cost of Meta acquisition ads. Creator-driven acquisition should be included in every media plan! 

How do I know if my program is working? What sort of data or insights do you provide?

Every Good Influence client has access to live dashboards that track content as it is posted with our proprietary link tracking tool for enhanced insights and faster feedback.

Specifically, we deliver:

• Full social media metrics on creator posts on an  ongoing basis

• Platform-specific insights on content performance

• Social listening feedback on sentiment and user engagement

• Enhanced list-appends to show exactly who took an action from our influencer programs

Have questions we didn’t answer? Schedule a time with our team to discuss effective creator-driven programs.